The Eventscape of the future
14 – 15 October 2020Madinat Jumeirah Dubai
14 – 15 Oct 2020Madinat Jumeirah Dubai

A New Way To Experience Middle East’s Largest Exhibition For The Events Industry

Blending the Digital and Physical Experience. Our hybrid event solution means you can join us in-person in Dubai, or virtually from anywhere in the world, both for FREE!

New registration options!

Attend the physical event AND enjoy the benefits of the digital event too.

Or a book a digital-only pass and get remote access to the same speakers, networking, insights and experts without leaving your home or office.

What Is A Hybrid Event And How Has Mees Changed?

Middle East Event Show 2020 is set to be a hybrid event that will combine face-to-face and online participation by offering in-person experience and an immersive virtual learning experience. This is the ultimate way to network and learn in the online and offline ecosystems. Choose how you attend and build a tailor-made experience that suits your needs. You are the architect of your experience.

The Situation as we stand

In these times it can be difficult to plan for the future. While we are excited to welcome as many of you as possible to MEES 2020 in Dubai, we recognise that not everyone will be able to attend the physical event in person.

The Solution

Hence, MEES 2020 will take place as normal for those who are able to travel to and within Dubai, but if you can’t be there in-person we now have a virtual attendance option. Excitingly, MEES 2020 will bring together physical and digital attendees – expanding the community and increasing the number of people for you to connect with.

The best of both worlds

The hybrid event model marries the physical event with a digital mirror of it enabling:

  • Live content AND on demand viewing. All sessions will be live streamed and recorded. So attendees of the physical event can see ALL the sessions and speakers they missed during the event. And attendees of the digital event can choose to watch some sessions and speakers as they happen – and other content at a time that suits them.
  • Both digital-only and physical pass holders will access a single attendee list on the same platform. Message and arrange meetings with anyone of interest to you, whether they are in New York or at their desk remotely.


Key Topics

Crowdshaping: The next big thing in event planning?
Imagining events 50 years from now: ‘Man versus machine’
Spotlight on Saudi Arabia: Market outlook and opportunities
Integrating technology into show experiences
Delivering personalized event experiences THROUGH AI

Book With Total Confidence

As the COVID-19 situation is changing daily, we want you to feel completely confident about sponsoring or exhibiting at our events.

If Informa needs to reschedule this event, we will simply roll over your package to the new dates. If Informa is unable to run the event again within the next calendar year, you will be entitled to a full refund. If you have questions or concerns, please contact Amar Daginawala at or call him on +971 (0) 4 407 2771.

Informa Allsecure

Informa AllSecure is our approach to enhanced health & safety standards at our events following COVID-19

Informa has collaborated with association partners including UFI, AEO and SISO, peers including Reed Exhibitions and Clarion, venues, suppliers, contractors and health, government and local authorities to develop industry-wide All Secure standards that raise the bar on safe, hygienic, productive and high-quality organised event experiences.

Informa AllSecure is how these standards are being adopted in our business. It means that when exhibitors, speakers, sponsors and attendees come to our events, they can connect, learn, know more and do more business, effectively, safely and with confidence.

Find Out More