| Day One: Wednesday, 1st June |
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11.30am – 12.15pm |
The Dubai Experience – Positioning for Growth (Not Available for download)
- Dubai has positioned itself as the regional leader for the events industry – What can other cities learn from Dubai’s experience?
- Before, during and after the global economic downturn – Planning for growth
- Promoting Dubai as a destination of choice for international congresses and headline live events
Helal Almarri, Chief Executive Officer, Dubai World Trade Centre |
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12.30pm – 1.15pm |
Successful Launches – Experiences from Around the World (Not Available for download)
- Identifying new geographic markets that offer the most potential
- Planning your entry strategy – acquisitions, partnerships or going it alone
- “Geo-cloning” – Leveraging brand loyalty whilst protecting the original product
Will Morris, Chief Executive Officer, informa exhibitions |
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1.30pm – 2.15pm |
Jason Popp, Executive Vice President – International, Global Experience Specialists (GES) |
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2.30pm – 3.15pm |
Marie-Claire Andrews, Managing Director, ShowGizmo |
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3.30pm – 4.15pm |
Hassle-Free HR – Simple ways to Save Money, Eliminate Stress, Attract Great People, and Create Brand Ambassadors (Not Available for download)
- Overview of the employment market in the UAE and wider GCC region
- Current employment issues and update on labour laws that affect your business
- How to ensure you attract the best people – does your brand and company image appeal to the people that appeal to you?
- Top tips for budget-beating hiring
- Simple ways to ensure staff retention, long term
Rebecca Wilson, Director, espinternational |
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4.30pm – 5.15pm |
Jean Oosthuizen, Director of Operations, Citron Communications |
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| Day Two: Thursday, 2nd June |
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11.30am – 12.15pm |
Jason Popp, Executive Vice President – International, Global Experience Specialists (GES) |
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12.30pm – 1.15pm |
Sponsorship Marketing – Let’s Brand It
Drive profits and showcase products by inventing new ways to engage with your target audience
Developing effective sponsorships through integration and evaluation
Achieving the best ROI – sponsorship is more than just advertising
Andrew Phillips, Senior Manager Market Communications & Brand, Thuraya |
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1.30pm – 2.15pm |
"It's a noisy world out there" - How can we achieve 'communications cut-through' using events and other media? (Not Available for download)
- Examples of creative executions that 'Keep it Simple' - Perhaps less can be more
- Ensuring we are true to our identity - our savvy audience now wants more of the truth.
- Creating emotional links - We are all human after all and enjoy an event or experience
Alan Gordon, Principal, The Communications Connection |
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2.30pm – 3.15pm |
Dr. Jane Ali-Knight, Director, Edinburgh Institute: Festivals, Events and Tourism, Edinburgh Napier University |
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3.30pm – 4.15pm |
Using Social Media to Drive Events: Communities and Content
How creating communities builds ownership of visitor / delegate promotion, strengthens visitor attendance and creates more compelling events
Using online programmes to extend events, including brand extension and smarter sponsor packages
Creating more vibrant events that deliver more value to participants and sponsors alike using digital tools
Alexander McNabb, Group Account Director, Spot On PR |
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4.30pm – 5.15pm |
Selling In The New Economy! (Not Available for download)
- What is selling and what's different about selling now?
- Learn the importance of how to sell Value V’s Price and protect your margins
- Discover how to differentiate your products or services in an ever more commoditised and flat world
Ramez Helou, Managing Director, The Academy for Sales Excellence |