12:00pm - 12:45pm

SMART EVENT EXPERIENCE BY GES - N200/Poken | Matt Coyne & Steven Smith

Is the events industry providing enough value and excitement for visitors travelling far and wide, committing days of their time to attend an event in person? A new form of engagement and visitor interaction is making its way into events, delivering heightened levels of engagement & more relevant content for visitors, increased opportunities for exposure & lead generation for exhibitors and sponsors and trackable metrics to the event organizers. Welcome to the era of, The Smart Event.

1:00pm - 1:45pm

CONCEPT TO CREATION: THE IMPORTANCE OF UNDERSTANDING AND EXPLAINING YOUR BRIEF BY LIGHTBLUE*

2:00pm - 2.45pm

SITE SAFETY PLANNING – LESSONS LEARNT FROM PREVIOUS MAJOR EVENTS | EXPO 2020 DUBAI

This session will describe various approaches in ensuring the safe delivery of events. It will explain the approach adopted in London 2012 and Glasgow 2014 in assuring the safety and lessons that can be learned for future events in the UAE. It will focus on the need to formulate a safety policy, a robust plan and approach to safety management and leadership, including the need for risk mapping with a focus on setting new levels of safety standards.

3:00pm - 3:45pm

"HAPPINESS IS PROFITABLE" : THE PSYCHOLOGY BEHIND SUCCESS IN THE EVENT INDUSTRY BY LINKVIVA | Niousha Ehsan

The story of how we went from a high staff attrition to a Great Place to Work®, while doubling sales by focusing on HAPPINESS.

4:00pm - 4:45pm

HOW BRANDS CAN COMMUNICATE TO STAND OUT TODAY BY WEBER SHANDWICK | Andreas Keller

Today’s fast-paced communications environment is changing quickly and so are the habits with which target audiences consume information. Brands are faced with extremely cluttered and competitive environments which means they need to find the right strategies to engage with their audiences and stand out from competitors. We look at some helpful tips on what brands should do to successfully navigate today’s digital landscape and how they can successfully communicate with their stakeholders.

5:00pm - 5:45pm

ATTRACTING AND RETAINING CREATIVE PERSONNEL BY KINGSTON STANLEY

Our session will revolve around the topic of attracting and retaining creative talent. Creative talent covers many sectors, so as a specialist marketing recruitment agency we have invited key leaders from the hospitality and PR sectors for an open format Q&A.

11:00am - 11:45am

EVOLUTION OF VENUES IN THE MIDDLE EAST BY ADNEC, DWTC & WICKED

How will large events such as Qatar 2022 affect the future landscape of the venues aspect of the events industry? What do venues such as ADNEC / DWTC do in order to support bringing large scale events. Find out in this panel debate where critical venue questions will be answered. 

12:00pm - 12.45pm

CROWD MANAGEMENT – LESSONS LEARNT FROM PREVIOUS MAJOR EVENTS | EXPO 2020 DUBAI

This session will describe different approaches to Crowd Management adopted at various major events, including strategic and tactical crowd planning and management. Case studies will be used to demonstrate the wider benefits of crowd planning for visitor experience, financial success, and reputation assurance.

1:00pm - 1.45pm

LAST MILE PLANNING – LESSONS LEARNT FROM PREVIOUS MAJOR EVENTS | EXPO 2020 DUBAI

This session will describe the approach towards Last Mile planning. It will explain the importance of developing last mile operations with the full engagement and integration of key stakeholders. It will also focus on lessons learned from previous events and the importance of defining interdependencies, roles and responsibilities throughout the planning process.

2:00pm - 2:45pm

EFFECTIVE VISITOR COMMUNICATION BY INFO SALONS | Jo-Anne Kelleway

Do you really understand how to effectively communicate with your visitors? Delving into the profiles within your database can uncover vital information to assist you in targeting your communication to deliver a higher return and ROI for your attendees and for you.

3:00pm - 3:45pm

THE RISE OF FREELANCERS | Dan Bolton

The session will be an audience led Q&A on the benefits and challenges of the freelancer market in the UAE and the region beyond. It's a well known global statistic that the "gig economy" is growing and this presents real opportunities and some challenges for freelancers that work in industries such as Live events.