Seminars

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Day 1
April 8, 2019
12:00
KEYNOTE OPENING
12:00
KEYNOTE OPENING
12:30
Re-imaginging events of the future: how to be an industry disruptor using design thinking
12:30
The attendee as customer: how to maximise engagement using customer journey concepts and rethinking the attendee management process
13:00
Getting the most out of your event apps: How to choose the right app for your events and leverage your app to gain valuable data insights
13:00
How to facilitate meaningful conversations and outcomes at events: Building an effective event engagement strategy
13:30
BREAK
13:30
Networking break
14:00
Winning the chatbot experience: The do’s and don’ts of chatbot applications
14:00
Changing mindsets: How to use influencer marketing to boost your event brand
14:30
Engaging your attendees beyond the event: The importance of video in creating event buzz
By Vit Kodousek Executive Director, Squaremotion

If pictures speak 1,000 words then video should be in your event planning toolbox if you looking to capture audiences at scale. This session will examine best practice strategies for engaging your attendees before, during and after the event and the kind of content you should be using to generate buzz.
EVENT TECH TRACK
14:30
How to turn your audience into your content creators
15:00
BREAK
15:00
Capturing the attention of the millennial: Examining the new trend in nostalgia event marketing
15:30
Beyond webinars: Why podcasting should be every event marketers new best friend
15:30
More than just a meal: creating the highly personalized menus of the future
16:00
The best in brand activation strategies to drive engagement
16:30
BREAK
16:30
Licensing event permits: Navigating DTCM’s e-platform
17:00
More than just red-tape: Latest updates on health and safety event guidelines in the Middle East and risk management practices
17:30
How to prevent your VR efforts from becoming too ‘gimmicky’
By Wilbert J. Heijmans Managing Director, Info Salons MENAT

There is no doubt that creating world -class immersive experiences is no easy feat. We have rounded up a selection of the best and worst applications of VR and the questions you need to ask your VR agency before committing.
EVENT TECH TRACK
17:30
Creating a winning pitch: Building a story and creating a vision
18:00
Close of seminar day one
18:00
Close of seminar day one

Day 2
April 9, 2019
12:00
KEYNOTE OPENING: The event tech hotlist: Your comprehensive guide to the latest technology disrupting the event sector
12:00
Spotlight on Saudi Arabia: Market outlook and opportunities in KSA’s event and entertainment industry
12:30
Increasing engagement at your event: Crowdshaping - The next big thing in event planning?
12:30
PANEL DISCUSSION: Succeeding in the KSA event market: Managing cultural nuances and responding to the needs of the KSA attendee
13:00
Gaining an edge over your competitors: crowdshaping using advanced technologies
13:00
How is the Middle East creating a culture of transformation and Innovation through its events?
By Dan Bolton Director and Co-Founder, Dan Bolton

The Middle East has become a global leader in executing world class events and this session will look at how the Middle East is influencing event production worldwide through its innovative and ‘be the best’ approach.
LIVE EVENT STAGE
13:30
Making innovation a priority: How to use intelligent automation in your events business
13:30
BREAK
14:00
Creating seamless experiences: How to build strategic direction into your AV
14:30
How to make live streaming work for your event: Getting to grips with analytics
14:30
Creating impactful sponsorship proposals that demonstrate clear value
15:00
Beyond livestreaming: Getting to grips with crowdstreaming
15:00
Mastering the art of creating events on a budget
15:30
Revamping event sponsorship: Using RFID tagging to maximise event engagement for your sponsors
15:30
Maximising revenue: How to successfully drive additional revenue streams
16:00
Artificial intelligence: Delivering personalized event experiences at scale
16:00
Say goodbye to the pricing bundle: Why discounted event packages are losing popularity among attendees
16:30
Data privacy and protection
16:30
CLOSING KEYNOTE
16:45
Close of seminar sessions
17:00
How to build your event marketing tech stack
17:45
Close of seminars

Day 1

KEYNOTE OPENING

KEYNOTE OPENING

Re-imaginging events of the future: how to be an industry disruptor using design thinking

The attendee as customer: how to maximise engagement using customer journey concepts and rethinking the attendee management process

Getting the most out of your event apps: How to choose the right app for your events and leverage your app to gain valuable data insights

How to facilitate meaningful conversations and outcomes at events: Building an effective event engagement strategy

BREAK

Networking break

Winning the chatbot experience: The do’s and don’ts of chatbot applications

Changing mindsets: How to use influencer marketing to boost your event brand

Engaging your attendees beyond the event: The importance of video in creating event buzz

How to turn your audience into your content creators

BREAK

Capturing the attention of the millennial: Examining the new trend in nostalgia event marketing

Beyond webinars: Why podcasting should be every event marketers new best friend

More than just a meal: creating the highly personalized menus of the future

The best in brand activation strategies to drive engagement

BREAK

Licensing event permits: Navigating DTCM’s e-platform

More than just red-tape: Latest updates on health and safety event guidelines in the Middle East and risk management practices

How to prevent your VR efforts from becoming too ‘gimmicky’

Creating a winning pitch: Building a story and creating a vision

Close of seminar day one

Close of seminar day one

Day 2

KEYNOTE OPENING: The event tech hotlist: Your comprehensive guide to the latest technology disrupting the event sector

Spotlight on Saudi Arabia: Market outlook and opportunities in KSA’s event and entertainment industry

Increasing engagement at your event: Crowdshaping - The next big thing in event planning?

PANEL DISCUSSION: Succeeding in the KSA event market: Managing cultural nuances and responding to the needs of the KSA attendee

Gaining an edge over your competitors: crowdshaping using advanced technologies

How is the Middle East creating a culture of transformation and Innovation through its events?

Making innovation a priority: How to use intelligent automation in your events business

BREAK

Creating seamless experiences: How to build strategic direction into your AV

How to make live streaming work for your event: Getting to grips with analytics

Creating impactful sponsorship proposals that demonstrate clear value

Beyond livestreaming: Getting to grips with crowdstreaming

Mastering the art of creating events on a budget

Revamping event sponsorship: Using RFID tagging to maximise event engagement for your sponsors

Maximising revenue: How to successfully drive additional revenue streams

Artificial intelligence: Delivering personalized event experiences at scale

Say goodbye to the pricing bundle: Why discounted event packages are losing popularity among attendees

Data privacy and protection

CLOSING KEYNOTE

Close of seminar sessions

How to build your event marketing tech stack

Close of seminars