17 - 18 June 2020 Madinat Jumeirah, Dubai

    Seminars

    For the first time, the Middle East Special Event & Exhibition Show (MESE) offered two free-to-attend content streams across two days.
    Pick your track below:

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    • Day 1

      April 8, 2019

    • TECH STAGE

    • LIVE STAGE

    • LIVE STAGE

    • What you can learn from the leaders in the content and communication space of today’s mobile society. The game has changed across every touchpoint, what worked then will not work now as the democratisation of content creation and platforms means we all need to be at the top of our game to cut through the noise.
      TECH STAGE

    • LIVE STAGE

    • TECH STAGE

    • In today’s #digital world, the collaboration and communication between suppliers, venue, organizer and exhibitors is key for a great customer experience from the first contact to the final invoice. This session is about the ideal customer journey from a venue as well as from an organizer’s perspective and will provide a guideline on what matters to improve the customer journey while increasing revenue.
      TECH STAGE

    • Most of the time a client won’t know 100% what they want – they need you to create a vision that wows and you need to be able to communicate this vision. This session will guide you through the art of event pitching and how to balance creativity with effective budgeting.
      LIVE STAGE

    • This session will provide a comprehensive guide to understanding the difference between white label event apps and branded universal event apps and the pros and cons of each, as well as insight into how to how to integrate your digital platforms with your event app for more accurate insights.
      TECH STAGE

    • If pictures speak 1,000 words then video should be in your event planning toolbox if you looking to capture audiences at scale. This session will examine best practice strategies for engaging your attendees before, during and after the event and the kind of content you should be using to generate buzz.
      TECH STAGE

    • LIVE STAGE

    • Gone are the days when event management companies could win successful contracts on their own. Today the savviest Event management professionals are realising the value in partnerships. This session will discuss how to choose the right partner and create the perfect ‘win-win’ situation for both parties.
      LIVE STAGE

    • The events and exhibitions industry has changed dramatically over the course of the past 5 years. Interactive technology, big screen, AV and sound have became a part of every project and with that .. comes the embarrassing moments - screens going black, tech not working as it should and a lot of blaming and finger pointing and stress. This sessions take a step back to understand the basics of technology and AV to avoid those hard moments.
      TECH STAGE

    • LIVE STAGE

    • TECH STAGE

    • There is no doubt that creating world -class immersive experiences is no easy feat. We have rounded up a selection of the best and worst applications of VR and the questions you need to ask your VR agency before committing.
      TECH STAGE

    • Gain a unique insight into the future of event catering and learn how to maximise networking and engagement through innovative menu’s and even personalized menu options.
      LIVE STAGE

    • Day 2

      April 9, 2019

    • TECH STAGE

    • LIVE STAGE

    • TECH STAGE

    • LIVE STAGE

    • The majority of the event industry is still playing catch up when it comes to data gathering. However, if you’ve already mastered the fundamentals, this session will shed light on some of the untapped technologies (beacons, sensors, RFID) you can use for data gathering and crowdshaping that will keep you two steps ahead of the competition and boost your event experience.
      TECH STAGE

    • Many event businesses have set up operations in Saudi Arabia with varying degrees of success, this session will uncover the most successful technology applications, engagement strategies and
      LIVE STAGE

    • How and what technology to use to monitor attendee data and then some tips on how best to analyse this data and how to use the results to preferences optimise your attendee journey in order to increase engagement.
      TECH STAGE

    • Events are becoming bigger and better and audiences are expecting to be wowed with unique experiences. Creating experiences requires a seamless integration of lights, sound and messaging. This session will teach you how to integrate your technical equipment into your overall event strategy and vision to provide a seamless and impactful event experience.
      TECH STAGE

    • LIVE STAGE

    • TECH STAGE

    • The chatbot was once mocked as gimmicky but technology has come a long way and the chatbot is set to revolutionise event apps and the way in which attendees and organisers communicate. This session will ensure you get the basics right so your bot becomes a necessity rather than a novelty.
      TECH STAGE

    • The Middle East has become a global leader in executing world class events and this session will look at how the Middle East is influencing event production worldwide through its innovative and ‘be the best’ approach.
      LIVE STAGE

    • AI is the buzzword of the moment and audiences and attendees are increasingly expecting the kinds of experiences and interaction with your event that only AI can offer. This session will show you how to leverage AI to provide product, session and features recommendations to your attendees – at scale. Learn how to leverage attendees social media profiles and online activity to provide totally unique insights and bespoke recommendations.
      TECH STAGE

    • LIVE STAGE

    • Learn how to truly shine as an event planner and do more with less. This session will shed light on some creative budget saving ideas that create impact.
      LIVE STAGE

    • Wayne Hoffman’s show Mind Candy has acclaimed rave reviews from thousands of special event planners, casinos, cruise lines, and major corporations in over 73 different countries. Clients include Visa and The Qatar ExxonMobil Open. Witness the impossible as Wayne reads the minds of audience members, demonstrates seemingly psychic phenomenon, predicts the future, travels through time, and does it all with a comedic charisma. The show is an interactive production that is structured on audience participation and every twist and turn involves the audience. Mind Candy is a crazy melting pot of serious mind reading, hilarious laugh-out-loud comedy, and unbelievable mysteries.
      LIVE STAGE