22 - 23 April 2018

Madinat Jumeirah, Dubai
#mese18
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MESE Live Seminars

Sunday, April 22
10:15 AM - 11:00 AM

  • Sunday, April 22, 10:15 AM - 11:00 AM
Michael Cerbelli's: The Hot List™: 2018 will take center stage, featuring a high-energy, fast paced, jam packed presentations of the hottest new ideas, products and entertainment from around the globe.
Speaker
Michael Cerbelli

CEO & President
Cerbelli Creative
Presenter

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Sunday, April 22
11:15 AM - 12:00 PM

Sponsored by:   Middle East ILEA
A round table discussion, where key industry stakeholders and experts will interact with the attending audience. It is time for a greater emphasis on supporting locally based companies, to maximise economic opportunities in the lead up to major events like Dubai Expo 2020. This session will bring together a diverse cross section...
Speakers
Dan Bolton

Director & Co-Founder
Dan Bolton Events
Panelist

Darshan Shetty

Principal Business Analyst
Department of Economic Development, Government of Dubai
Panelist

Eve Hester-Wyne

Director
HW Media
Panelist

James English

Regional Manager
Whitmill
Panelist

Tom Otton

Managing Director
Create Media Group
Panelist

Usama Nouri

Portfolio Director
Dubai World Trade Centre
Panelist

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Sunday, April 22
12:45 PM - 1:00 PM

Technology is ever changing at a fast pace and our industry has undergone massive change in the last decade alone? What's next? Hold onto your iPads, it's going to be an electrifying ride.
Speakers
Nick Sharma

Regional Head for Middle East, Africa and India
Cvent
Speaker

Vikram Singh

Territory Manager
Cvent
Speaker

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Sunday, April 22
1:00 PM - 1:45 PM

A Masterclass on how to grow your business using the power of live face-to-face marketing at conferences, congresses and exhibitions. In this fast paced digital marketing era, face-to-face live marketing is still king when it comes to engaging new sales prospects and creating long lasting business relationships.
Speaker
Lee Ali

Founder/CEO - Expo Stars Interactive Ltd.
Speaker

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Sunday, April 22
2:00 PM - 2:45 PM

  • Sunday, April 22, 2:00 PM - 2:45 PM
  • Tracks: 
Looking for design tips to transform your world and your next event? You’ll learn the importance of visualizing the show, avoiding surprises and knowing the rules before you break the rules! Let’s rock n’ roll!
Speaker
Rob Barber

Vice President, Rental Solutions
ATOMIC
Speaker

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Sunday, April 22
3:00 PM - 3:45 PM

Sponsored by:   Middle East ILEA
  • Sunday, April 22, 3:00 PM - 3:45 PM
The need for cross-industry and government collaboration on the provision of freelance visas. This session will focus on the availability of visas, costs, processes and the legal framework required to ensure that all freelancers and independent, specialist, industry professionals and are licensed to work legally within the UAE and comply with...
Speakers
Karen Coetzee

Producer/Owner
Central Films
Moderator

Mark Hill

Managing Partner
The Rights Lawyers, Board Advisor ILEA and the IAA UAE
Panelist

Nadim Jamal

Managing Director
EventLab
Panelist

Reim El Houni

CEO & Founder
Ti22 Films & Dubai ON demand
Panelist

...read more...


Sunday, April 22
4:00 PM - 4:45 PM

The “customer journey” is a marketing term that is often used for digital activities. However, touchpoints between companies and clients along the customer journey are important for online and offline activities. Why is the customer journey so important for the events business? The various touchpoints throughout a customer journey are...
Speaker
Charbel Chamo

Account Manager, EMEA
Ungerboeck
Speaker

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Monday, April 23
10:15 AM - 11:00 AM

  • Monday, April 23, 10:15 AM - 11:00 AM
Michael Cerbelli's: The Hot List™: 2018 will take center stage, featuring a high-energy, fast paced, jam packed presentations of the hottest new ideas, products and entertainment from around the globe.
Speaker
Michael Cerbelli

CEO & President
Cerbelli Creative
Speaker

...read more...


Monday, April 23
11:15 AM - 12:00 PM

An essential workshop for anyone who is responsible for recruiting permanent staff in an events company. Participants will learn the true cost of recruitment and staff turnover, how to set budgets, how to insure candidates want to work for them, how to interview with their heads not just their hearts....
Speaker
Rebecca Wilson

Managing Director
Speaker

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Monday, April 23
12:45 PM - 1:00 PM

By centralising systems and data for the four cornerstones of your business you can gain a greater intelligence to your event, portfolio of events, business & opportunities. The processes of the four cornerstones of event businesses are reliably mapped out: - Sales – Stand Sales, Sponsorship, Advertising, Asset Sales, Subscriptions etc. - Marketing – Registration,...
Speakers
Matt Blain, MD


D2i Systems
Speaker

Phil Simpson


Co-Speaker

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Monday, April 23
1:00 PM - 1:45 PM

Technological advancement is flooding our lives at an exponential rate. It is increasingly difficult and yet all the more essential to keep up with these changes in order to succeed in the business world – to not be left behind and to make the most of technology, leveraging it and...
Speaker
Sacha Christe

CEO & Founder
Emirates Graphic, Powered, The Guest List

...read more...


Monday, April 23
2:00 PM - 2:45 PM

Sponsored by:   Middle East ILEA
  • Monday, April 23, 2:00 PM - 2:45 PM
  • Tracks: 
A round table discussion, where key industry stakeholders and experts will interact with the attending audience. The industry needs to promote and work towards a common sense approach in relation to the safe delivery of live events within the region. During this session, the working group will gather data, feedback, and...
Speakers
Adrian Peet

Principal Consultant – Middle East
Fruition Events
Panelist

Al Woods

Company Director
Delta Sound LLC
Panelist

Bruno Marx

CEO, BSc Stage Technology
Eventknowhow
Panelist

Kamal Nasser

Building Operation Supervisor
Ductac
Panelist

Lamis Al-Kailisi

Managing Director
LM Health & Safety
Presenter

Paul Barton

Strategy & Development Manager
Fruition Events
Moderator

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Monday, April 23
3:00 PM - 3:45 PM

Short introduction of projects which N&M was commissioned for at EXPO 2017 Astana - Especially pointing out the scale and complexity of projects we have been working on • Project challenges and how we ensured success - Two months’ timeframe from appointment till first installation works - Installing AV equipment at...
Speaker
Felix Erdmann

Business Unit Manager
Neumann&Müller Event Technology LLC

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Monday, April 23
4:00 PM - 4:45 PM

If one picture is worth a thousand words, then how much is a video worth? The answer is 1.8 million words, according to the experts. And that huge visual message doesn’t fall on deaf ears. Online video engagement is the fastest growing and most effective marketing tool. Brands and individuals...
Speaker
Kylie Carlson

CEO
International Academy of Wedding and Event Planning
Speaker

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